AI DESIGN – THE TREND THAT’S HERE TO STAY

We can’t start without mentioning the surge of AI. Last year, the internet was flooded with AI-generated images, and without exaggeration, each of us became a designer, artist, and photographer with unlimited possibilities. The debates on the topic continue, but we can’t deny that AI is here to stay and that it can truly help us. Its integration into more and more software offers thousands of opportunities for designers to unleash their creativity and puts their boldest ideas just a click away.

A vivid example is the Nutella Unica campaign, which wouldn’t have been possible without the assistance of AI. The brand decided it wanted to do something interesting and special with its label, leading to the idea of creating 7 million unique designs.

Minimalism is a constant that is unlikely to ever lose its place in the hearts of designers. However, in recent years, maximalism, with its abundance of elements and rich compositions, has been gaining more and more supporters. For 2024, it is said that this trend in design will continue to evolve.